The vision of "Ibricu' casei SRL" is to become a recognized regional leader in the roasting and distribution of specialty coffee, building a trusted and excellent brand in the coffee field. We want to be perceived as a symbol of quality and authenticity in the coffee industry, and our ultimate goal is to expand our presence nationally and be recognized as one of the leading roasters and suppliers of specialty coffee throughout the country. In our vision, we imagine that every household, cafe or shop in our region and throughout the country will choose our specialty coffee for its rich aroma, its superior quality and our commitment to sustainability and social responsibility.

Why another cafe in Radauti?

This business is considered one of the most profitable in the long term, because it covers a constant need: that of enjoying a good coffee with friends in a pleasant and relaxing setting. Despite the large number of cafes, the market is still unsaturated. Beyond the madness of opening another coffee shop in Rădăuți, there is a logical basis based on knowledge and experience that leads from the idea to enjoying a different coffee.

The mission of "Ibricu' casei SRL" is to offer our consumers the highest quality specialty coffee, obtained from fresh and aromatic beans, in a responsible and sustainable way. We aim to bring joy and satisfaction to every home and every cup, offering specialty coffee that meets the most demanding tastes and meets the highest standards of quality and food safety. With every cup of coffee we roast and package, we are committed to offering our customers an authentic and flavorful sensory experience, based on authenticity, freshness and integrity. Our mission is to always be at the service of our customers, offering them healthy and aromatic specialty coffee, which complements and enriches every moment of their lives. At the same time, we aim to be a trusted partner for our community, supporting local farmers, promoting sustainable practices and contributing to the economic and social development of the region in which we operate. We are committed to being an example of ethics and responsibility in business, respecting the environment and our social values, and to always be open to customer feedback and continuous improvement of our products and services.

Our strategy at “Ibricu’ casei SRL” is focused on providing a diversified range of high-quality specialty coffee and developing solid relationships with our customers. We focus on promoting our specialty coffee, in various forms and varieties, and on strengthening customer loyalty through attractive offers and quality services. Through a practical and innovative approach, we aim to expand sales channels and explore new market opportunities, while focusing on continuously improving operational efficiency. We are committed to constantly innovating and making continuous improvements to our roasting and distribution processes, so as to best meet the needs and expectations of our customers. We practice a sustainable development strategy, with the objectives of increasing sales volume and increasing turnover, while maintaining a balance between quality, innovation and profitability. We aim to always be results-oriented and continuously adapt to market changes, in order to maintain our leading position in the specialty coffee market.

Quality: We are committed to providing the highest quality specialty coffee, made from fresh and flavorful beans, to meet the high standards and expectations of our customers.

Authenticity: We pride ourselves on our traditional specialty coffee, artisanally roasted, with respect for the coffee tradition and with an emphasis on the natural flavor of the beans. Integrity: We conduct our business with integrity and transparency, respecting ethical and legal standards and building relationships of trust with our customers, suppliers and the community in which we operate. 4.

Innovation: We are always looking for new ways to innovate and bring continuous improvements to our products and services, to respond to market dynamics and changing customer needs.

Social Responsibility: We are actively involved in our community and support social and environmental initiatives, contributing to sustainable development and the well-being of the localities in which we operate.

• Sales growth by 50% in the second year of operation, followed by a constant annual growth of at least 25% annually. Sales growth is an essential goal for any business and Ibricu’ casei SRL is no exception. The main objective is to increase sales by increasing the visibility and popularity of our products, improving the shopping experience and increasing customer loyalty.
• Increased engagement on social media platforms and the Ibricu’ casei SRL online store by 75%, after the first 6 months of operation. – By implementing marketing through online platforms, the company will benefit from an increase in additional views on the online store, thus generating possible sales.
• By expanding our range of specialty coffee products, our main objective is to increase revenue and market share, attract new customer segments by offering a wider variety of options, strengthen relationships with existing customers by satisfying their diversified needs, and optimize the company's financial performance by maximizing the efficiency and profitability of our products.
• The cafe's offer is focused on coffee: From classic coffees (espresso, cappuccino, cafe latte, marocchino, etc.) to original cocktails, such as Confort Coffee, Frozen Irish Coffee, Hot Dylan, Scrump Coffee, Boston Caribbean Coffee, etc. The offer is complemented by a comprehensive menu of hot and cold flavored teas, alcoholic and non-alcoholic beverages.
• Last but not least, along with a cup of coffee, cafe customers can taste pastries, cakes, sandwiches or ice cream. It will work exclusively with certain suppliers of coffee, drinks, ice cream, so as to ensure a high standard of quality.
• Pastries, cakes and sandwiches will be purchased from a well-known cake laboratory in Radauti and from a shop specializing in the preparation of sandwiches. In addition to these products, the cafe will offer free access to wireless internet and to certain fashionable newspapers and magazines. In addition, during the week, the cafe will organize theme nights (karaoke, live music, etc.). The cafe space will be able to be rented for private parties, partially or in full.
• However, compared to other industries, the Horeca industry has been less affected recently, with Romanians still preferring socializing outside the home as a method of relaxation and escape from daily stress. Food and beverage consumption, at home or outside the home, is expected to be less affected by the economic turbulence in the coming period.